In April 2021, Pulitzer-nominated photographer Mark Greenberg consulted me about monetizing his unpresented photographic backlog, including never-before-seen photographs of Andy Warhol. Mark wanted to consign the original slides to an auction house, but NFTs had just begun to gain some traction, and we decided to run an experiment. Over the next two months, I helped Mark build a social media presence, get press covererage, and ensure the sale was highlighted on all NFT marketplaces.
The piece, which we titled 'PORTRAIT,' sold for $100,000 on April 7, 2021, setting the record for the most expensive photographic NFT sale (at that time).Year: 2021
Collaborators: Mark Greenberg
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